Employment Opportunities


Position Title:  Communications & Marketing Manager

Status: Full-time, Non-Exempt

The Historical Society of Berks County dba Berks History Center (BHC) in Reading PA is seeking an energetic and passionate marketing professional for the role of its Communications & Marketing Manager.

The ideal candidate has experience in the area of communications, marketing, advertising, website management, and social media.   The person holding this position must be able to think strategically and see how marketing, advertising, and social media fits into a historical organization’s efforts to enhance the organization’s membership, as well as drive community participation and development.  The person holding this position must be able to formulate advertising and social media plans that focus on our signature events and education programs.  This position reports to the Executive Director.

Performance ResponsibilitiesThe Communications & Marketing Manager leads the Berks History Center’s integrated advertising/marketing/social media plan to support earned and contributed revenue initiatives.   This position will work with staff members from other departments to develop content to engage existing supporters and build a broader, more diverse, audience through sharing unique collections and high-quality programs.

This position will involve the following tasks:

  • Create and distribute press releases for BHC programs, exhibits and events.
  • Coordinate marketing planning and advertising schedules for the BHC.
  • Create and update new and existing profiles content and pages (Facebook, Twitter, LinkedIn, YouTube, Instagram, etc.)
  • Expand followers/friends/like our business and reply to “friends” comments, messages, etc.
  • Highlight organizational news updates and stories through BHC’s monthly newsletter
  • Create and edit BHC website
  • Manage videos, photo albums, etc.
  • Compose blog posts/tweets/updates, etc.
  • Track growth and the impact of social media on our business
  • Report findings to BHC staff

Skills and attributes:

  • Excellent written and verbal communication, strong editing skills
  • Creativity with an eye for design
  • Ability to develop a detailed and professional marketing plan
  • Knowledge of website management – WordPress and other platforms
  • Knowledge of digital media software – Canva, Adobe Suite, Photoshop or other graphic design software
  • Knowledge of video editing software – iMovie, Final Cut, or Windows Live Movie Maker is a plus
  • Knowledge of social media – Facebook, Twitter, LinkedIn, YouTube, blogs, etc.
  • Willingness to create video blogs, write press releases, and Facebook posts daily
  • Knowledge of Google products
  • Energy, with a desire to come up with fresh ideas on how to grow our online presence
  • Ability to identify a target market and “speak” to that consumer through social media
  • Experience proofreading and editing
  • Ability to deal with uncertainty
  • Ability to contribute individually, and participate in cross-functional teams
  • Bilingual in Spanish is a plus.

Terms of Employment:  

Full Time – Experienced.  35 hours per week, Tuesday through Saturday.

The position holder must be able to perform the essential functions of the job with or without reasonable accommodations.  It is the responsibility of the employee to inform the BHC Executive Director of any and all reasonable accommodations that will be required.

The candidate selected will need Pennsylvania child clearances and to pass a background check as part of the hiring process.

Please send PDF cover letter, resume, and three (3) work samples to:

Benjamin Neely, Executive Director

executive.director@berkshistory.org

EQUAL EMPLOYMENT OPPORTUNITY

The BHC is committed to providing equal employment opportunities for all persons regardless of age, citizenship, color, disability, marital status, national origin, race, religion, sex, veteran status, genetic information, ancestry, and any other protected status. The BHC values and promotes diversity as a strategic advantage.

Berks History Center Mission:

Berks History Center leads the way in telling the 300-year story of Berks County and its people, with the aim of building an understanding of our unique history, strengthening our sense of community, and inspiring our community’s progress in the years to come.

 

More about the BHC:

Founded in 1869, the Historical Society of Berks County, now the Berks History Center (BHC), is the official historical society for Berks County, Pennsylvania as recognized by the Berks County Board of Commissioners. The BHC owns and operates two facilities in Reading Pennsylvania. The BHC’s Museum collection includes 28,941 three-dimensional artifacts dating from 1684 to 2017. The purpose of the BHC is to promote the discovery, collection, preservation, and publication of the historical legacy, records, and information relating to Berks County and the City of Reading. It accomplishes this by collecting and preserving Berks County artifacts, court records, books, newspapers, maps, genealogies, artwork, relics, engravings, manuscripts, letters, and all other materials that illustrate and document the history, growth, and development of the area. Our concentration includes, but is not limited to, the social, commercial, and artistic development that shaped the community we serve. In addition to being an important adjunct to the educational institutions in Berks County, we also strive to promote the artistic and cultural legacy of our community, which enhances the quality of life and place for the citizens of Berks County, as well as the county’s reputation as an important destination for tourists throughout the world.

The Center’s Henry Janssen Research Library & Archives holds 2,782.37 linear feet of archival and manuscript material, including 272 collections, with 7,628 books, 600 maps, and 20,665 photographic images. This state-of-the-art research center hosts genealogists, scholars, and researchers from all 50 states and abroad.

 

NOTES:

Salary & Benefits information:   $40,000 to $45,000 per year depending on level of experience. Health insurance premiums are 100% covered by the Berks History Center for employees on the plan.